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Three Major Business Initiatives Launched to Fight HIV/AIDS
 
 
  NEW YORK, Jan. 26 /PRNewswire/ -- Global Business Coalition on HIV/AIDS (GBC), the pre-eminent organization mobilizing international business in the fight against AIDS, highlights innovative member company initiatives announced this week to stop the global spread of AIDS.
 
RED Launched in Davos
 
Today marks the official launch of Product RED, linking big consumer brands to the Global Fund to Fight AIDS, TB and Malaria. Participating RED partners allocate a portion of profits from RED product sales to Global Fund AIDS programs for African women and children. By teaming up with RED and supporting its members, GBC helped Bono, Bobby Shriver and RED partners create a new flow of private sector money to the Global Fund.
 
"We commend GBC members/RED partners, American Express, Gap and Nike. In leading this important initiative and building their own corporate-wide response to HIV/AIDS, these companies engage not only their consumers but also their employees, from London to Lesotho," said GBC Executive Director Trevor Neilson. "RED will yield sustainable funding for global health and provide an innovative example of the private sector doing its part to stop the devastation of AIDS."
 
As the official private sector focal point on the Board of Directors of the Global Fund to Fight AIDS, TB and Malaria, GBC's support for RED made intrinsic sense.
 
Companies Announce Seed Funding for Private Sector Delegation to Global Fund
 
The private sector delegation to the Global Fund also announced today the names of seed donors for a new initiative to expand cause-related marketing and employee-giving campaigns to support the Global Fund. The initiative, which will be managed by GBC, will be funded initially by DaimlerChrysler, Novartis, GlaxoSmithKline, Becton, Dickinson and Company, Merck & Company and McKinsey & Company.
 
"Using private sector expertise, we aim to create arrangements that will help secure sustainable funding for the Global Fund, and that benefits the public, private and nonprofit sectors as they lead the fight against AIDS, TB and Malaria," said Rajat Gupta, Senior Partner Worldwide of McKinsey & Company, and member of the Board of Directors of the Global Fund. The private sector delegation's goal is to raise $1 million to help design innovative campaigns and double private sector funding to the Global Fund.
 
Lesotho Welcomes Gifts-in-Kind
 
Finally, GBC is honored to announce in-kind company contributions to Lesotho's ongoing efforts to end its national AIDS pandemic. With an adult prevalence of almost 30 percent, Lesotho is one of the countries worst affected by the AIDS epidemic. Deeply concerned, GBC arranged for member companies Beckman Coulter, BD (Becton, Dickinson and Company), Abbott Laboratories, Unilever HIV/AIDS Resource Centre, Standard Chartered Bank, OraSure Technologies, and Roche to contribute rapid HIV test kits and other medical equipment to the Lesotho government's Know Your Status campaign.
 
"AIDS is the global private sector's business," said GBC President and CEO Richard Holbrooke. "These announcements demonstrate that in using their core products and skills, along with corporate branding and marketing, GBC companies are leading the way to stop the spread of this deadly disease. We encourage more business involvement and are proud to support our member companies' initiatives."
 
About the Global Business Coalition on HIV/AIDS (GBC)
 
The Global Business Coalition on HIV/AIDS is the pre-eminent organization mobilizing international business in the fight against HIV/AIDS. The rapidly expanding alliance of over 200 international companies is dedicated to combating the AIDS epidemic through the business sector's unique skills and expertise. GBC is the official focal point of the private sector to the Global Fund to Fight AIDS, TB and Malaria. For more information, please visit the GBC Web site at http://www.businessfightsaids.org.
 
Contact: Jennifer DeWitt +1 212 698-2165
SOURCE Global Business Coalition on HIV/AIDS (GBC)
01/26/2006 05:00 ET
 
 
 
 
 
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